Mobile apps development is a rapidly growing sector providing brands, agencies and the marketers the opportunity to connect with consumers beyond traditional and digital media and directly on their phones.
The growth of mobility-enabled applications is driven essentially by the same factors that are driving IT and business process change, namely the need to be more responsive, optimize the efficiency of staff resources, and shorten the cycle time of key processes throughout their value chain.
And today Mobile Apps have defined a new economy, i.e. of apps being more important than the device.
And what we have is
Apple’s App Store has 225,000 apps
Android Market has 70,000 apps
BlackBerry App World has 7,200 apps
Ovi Store has 13,000+
iPad App Store has 11,000 apps
Also when we look at the industry specific solutions the areas of CRM and SCM, enterprise applications via mobile has tightened the process, increased responsiveness,and improved decision making.
Future for me seems use of mobile technology has clearly begun to take hold for industry specific applications.
Clear value point with industry specific mobile applications is process time cycle reduction which has bought customer satisfaction, cost reduction and efficiency.